Website Usability Consulting

Conversion Stream’s Web Usability Services cover:

• Expert Usability Audit
  Using the Expert Usability Report of your website we will identify serious problems that may be present and indicate how the site can be improved. The report reviews aspects such as: browser compatibility, site navigation, page layout and content presentation.
  Providing recommendations based on the report, we will interpret and prioritize proposed changes based on your business objectives, expected results and operational challenges.
  During implementation of the proposed recommendations you will receive thorough support. This makes sure the process flows efficiently and all recommendations are implemented successfully.

• Usability Evaluation
  A Usability Evaluation is a task-based evaluation which will provide a comprehensive overview of the user experience of your website.
  This process involves participants using a site for specified tasks typical of those performed by regular visitors. The issues they encounter are analyzed with reference to usability guidelines.
  Like the Expert Usability Audit, the recommendations will be put together in a step by step implementation guide sorted by effectiveness.

“People give up if the item is not found where it’s expected to be,”
- Jakob Nielsen, Nielsen Norman Group (2000)

Best Web Usability Services

With Conversion Stream you will get top-notch Web Usability services that create strong, successful and profitable results.
We are the best choice for Web Usability Services because we use different principles from the ones which are normally applied:

• Clarity Is the Way to Go
  Using various methods to make a user friendly website allows us to best understand what works for your visitors and what does not. After exhausting all of our tools and different research methods, we are left with a crystal clear vision of the best web usability strategy for your business. Clarity is our number one priority for web usability. It is as simple as that.

• Solve Big Issues with Small Changes
  Often, it is quite easy to find the most serious usability problems. So instead of presenting a big report with recommendations, we just draw conclusions over lunch with the web team.
  Our approach is to the point: what’s the smallest change we can make that will solve the problem?

• Actions Based On User Testing and Web Analytics
  We combine web analytics insights with individual user testing. We don’t assume to be the experts ourselves, but we use the power of individual customers to solve issues in a way they prefer. This is not an initial action, but a continual process.